Title of article
The Marketing/Finance Interface: Two Divergent and Complementary Views of the Firm
Author/Authors
George M. Zinkhan، نويسنده , , James A. Verbrugge، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
6
From page
143
To page
148
Journal title
Journal of Business Research
Serial Year
2000
Journal title
Journal of Business Research
Record number
154491
Link To Document