مرکز منطقه ای اطلاع رساني علوم و فناوري - The Marketing/Finance Interface: Two Divergent and Complementary Views of the Firm

Title of article :

The Marketing/Finance Interface: Two Divergent and Complementary Views of the Firm

Author/Authors :

George M. Zinkhan، نويسنده , , James A. Verbrugge، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2000

Pages :

From page :

143

To page :

148

Journal title :

Journal of Business Research

Serial Year :

2000

Journal title :

Journal of Business Research

Record number :

154491

Link To Document :