Title of article
A Model to Explain Shareholder Returns: Marketing Implications
Author/Authors
V. Kumar Murty، نويسنده , , Sridhar N. Ramaswami، نويسنده , , Rajendra K. Srivastava، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
11
From page
157
To page
167
Journal title
Journal of Business Research
Serial Year
2000
Journal title
Journal of Business Research
Record number
154493
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