Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets

Albrecht S?llner، نويسنده , , Mario Rese، نويسنده ,

ماهنامه با شماره پیاپی سال 2001

12

25

36

segmentation , Industrial markets , competition

Journal of Business Research

2001

Journal of Business Research

154514