The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector

Denise Jarratt، نويسنده , , Ramzi Fayed، نويسنده ,

ماهنامه با شماره پیاپی سال 2001

12

61

72

Business-to-business sector , Marketing Strategy , competition

Journal of Business Research

2001

Journal of Business Research

154517