مرکز منطقه ای اطلاع رساني علوم و فناوري - Random utility models in marketing research: a survey

Title of article :

Random utility models in marketing research: a survey

Author/Authors :

George Baltas، نويسنده , , Peter Doyle، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

115

To page :

125

Keywords :

Random utility models , Marketing research , Discrete choice behavior

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154521

Link To Document :