مرکز منطقه ای اطلاع رساني علوم و فناوري - Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration

Title of article :

Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration

Author/Authors :

Rajdeep Grewal، نويسنده , , Jeffrey A. Mills، نويسنده , , Raj Mehta، نويسنده , , Sudesh Mujumdar، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

127

To page :

144

Keywords :

Dynamic environments , Cointegration analysis , Lydia Pinkham Medicine Company , Marketing interactions

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154522

Link To Document :