Title of article
Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
Author/Authors
Elliot Maltz، نويسنده , , William E. Souder، نويسنده , , Ajith Kumar، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2001
Pages
14
From page
69
To page
82
Keywords
Information use , Market information , R&D , Marketing
Journal title
Journal of Business Research
Serial Year
2001
Journal title
Journal of Business Research
Record number
154537
Link To Document