Title of article
The universality of the signal theory for products and services
Author/Authors
Sunil Erevelles، نويسنده , , Abhik Roy، نويسنده , , Leslie S. C. Yip، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2001
Pages
13
From page
175
To page
187
Keywords
Price , quality , Chinese consumers , Warranty
Journal title
Journal of Business Research
Serial Year
2001
Journal title
Journal of Business Research
Record number
154546
Link To Document