Title of article :
Consumer evaluation of vertical brand extensions and core brands
Author/Authors :
Chung K. Kim، نويسنده , , Anne M. Lavack، نويسنده , , Margo Smith، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Pages :
12
From page :
211
To page :
222
Keywords :
Core brands , Vertical brand extension , Categorization theory , Distancing
Journal title :
Journal of Business Research
Serial Year :
2001
Journal title :
Journal of Business Research
Record number :
154549
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154549
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