Title of article
Consumer evaluation of vertical brand extensions and core brands
Author/Authors
Chung K. Kim، نويسنده , , Anne M. Lavack، نويسنده , , Margo Smith، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2001
Pages
12
From page
211
To page
222
Keywords
Core brands , Vertical brand extension , Categorization theory , Distancing
Journal title
Journal of Business Research
Serial Year
2001
Journal title
Journal of Business Research
Record number
154549
Link To Document