مرکز منطقه ای اطلاع رساني علوم و فناوري - Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands

Title of article :

Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands

Author/Authors :

William H. Motes، نويسنده , , Arch G. Woodside، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

To page :

Keywords :

Extra-ordinary , Regular , Brands

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154556

Link To Document :