Title of article :
New developments in marketing communications and consumer behavior
Author/Authors :
W. Fred van Raaij، نويسنده , , Alain Strazzieri، نويسنده , , Arch Woodside، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Pages :
3
From page :
59
To page :
61
Keywords :
Consumer behavior , New developments , Marketing communications
Journal title :
Journal of Business Research
Serial Year :
2001
Journal title :
Journal of Business Research
Record number :
154560
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154560
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