• Title of article

    The short-term effect of store-level promotions on store choice, and the moderating role of individual variables

  • Author/Authors

    Pierre Volle، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    11
  • From page
    63
  • To page
    73
  • Keywords
    Store-level promotion , store choice , Loyalty
  • Journal title
    Journal of Business Research
  • Serial Year
    2001
  • Journal title
    Journal of Business Research
  • Record number

    154561

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154561