• Title of article

    Conceptual and operational aspects of brand loyalty: an empirical investigation

  • Author/Authors

    Yorick Odin، نويسنده , , Nathalie Odin، نويسنده , , Pierre Valette-Florence، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    10
  • From page
    75
  • To page
    84
  • Keywords
    Churchill paradigm , Brand sensitivity , Brand loyalty
  • Journal title
    Journal of Business Research
  • Serial Year
    2001
  • Journal title
    Journal of Business Research
  • Record number

    154562

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154562