مرکز منطقه ای اطلاع رساني علوم و فناوري - Conceptual and operational aspects of brand loyalty: an empirical investigation

Title of article :

Conceptual and operational aspects of brand loyalty: an empirical investigation

Author/Authors :

Yorick Odin، نويسنده , , Nathalie Odin، نويسنده , , Pierre Valette-Florence، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

To page :

Keywords :

Churchill paradigm , Brand sensitivity , Brand loyalty

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154562

Link To Document :