مرکز منطقه ای اطلاع رساني علوم و فناوري - The implications of individual differences in reference price utilization for designing effective price communications

Title of article :

The implications of individual differences in reference price utilization for designing effective price communications

Author/Authors :

R. Chandrashekaran، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

To page :

Keywords :

Reference price , Individual differences , Price communications

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154563

Link To Document :