مرکز منطقه ای اطلاع رساني علوم و فناوري - What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement

Title of article :

What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement

Author/Authors :

Jean-Charles Chebat، نويسنده , , Mathieu Charlebois، نويسنده , , Claire Gélinas-Chebat، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

To page :

102

Keywords :

Open vs. closed conclusion advertisements , Moderating role , prior knowledge

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154564

Link To Document :