مرکز منطقه ای اطلاع رساني علوم و فناوري - Age differences in memory for radio advertisements: the role of mnemonics

Title of article :

Age differences in memory for radio advertisements: the role of mnemonics

Author/Authors :

Malcolm C. Smith، نويسنده , , Mark R. Phillips Jr، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

103

To page :

109

Keywords :

Memory , Age differences , Radio advertisements , Mnemonics

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154565

Link To Document :