مرکز منطقه ای اطلاع رساني علوم و فناوري - The impact of parent brand attribute associations and affect on brand extension evaluation

Title of article :

The impact of parent brand attribute associations and affect on brand extension evaluation

Author/Authors :

Sobodh Bhat، نويسنده , , Srinivas K. Reddy، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

111

To page :

122

Keywords :

Parent brand , Brand extension , Attribute associations

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154566

Link To Document :