• Title of article

    Consumer decision-making in a multi-generational choice set context

  • Author/Authors

    Namwoon Kim، نويسنده , , Rajendra K. Srivastava، نويسنده , , Jin K. Han، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    14
  • From page
    123
  • To page
    136
  • Keywords
    Consumer decision-making , Choice , Individual consumer , generation , Purchase incidence
  • Journal title
    Journal of Business Research
  • Serial Year
    2001
  • Journal title
    Journal of Business Research
  • Record number

    154567

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154567