مرکز منطقه ای اطلاع رساني علوم و فناوري - An investigation of the impact of promotions on across-submarket competition

Title of article :

An investigation of the impact of promotions on across-submarket competition

Author/Authors :

P. K. Kannan، نويسنده , , Chi Kin (Bennett) Yim، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

137

To page :

149

Keywords :

Consumer package goods , competition , Sales promotion

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154568

Link To Document :