• Title of article

    Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty

  • Author/Authors

    Amir Heiman، نويسنده , , Bruce McWilliams، نويسنده , , David Zilberman، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    14
  • From page
    71
  • To page
    84
  • Keywords
    learning , risk , Money-back guarantees , Demonstrations , Uncertainty
  • Journal title
    Journal of Business Research
  • Serial Year
    2001
  • Journal title
    Journal of Business Research
  • Record number

    154578

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154578