مرکز منطقه ای اطلاع رساني علوم و فناوري - Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty

Title of article :

Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty

Author/Authors :

Amir Heiman، نويسنده , , Bruce McWilliams، نويسنده , , David Zilberman، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

To page :

Keywords :

learning , risk , Money-back guarantees , Demonstrations , Uncertainty

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154578

Link To Document :