مرکز منطقه ای اطلاع رساني علوم و فناوري - An investigation of coupon-prone consumers: Their reactions to coupon feature manipulations

Title of article :

An investigation of coupon-prone consumers: Their reactions to coupon feature manipulations

Author/Authors :

Lisa Guimond، نويسنده , , Chankon Kim، نويسنده , , Michel Laroche، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

131

To page :

137

Keywords :

Feature manipulations , Price stipulation , Coupon-prone customers

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154586

Link To Document :