Title of article :
Learning why some customers shop at less convenient stores
Author/Authors :
Arch G. Woodside، نويسنده , , Randolph J. Trappey III، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Keywords :
Top-of-mind awareness , Primary customers , Associated cues , memory
Journal title :
Journal of Business Research
Journal title :
Journal of Business Research