مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing theory in the next millennium: Looking backwards and forwards

Title of article :

Marketing theory in the next millennium: Looking backwards and forwards

Author/Authors :

Ian Wilkinson، نويسنده , , Louise Young، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

To page :

Keywords :

Internet , networks , Business marketing , Dynamics , complexity , Strategy

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154608

Link To Document :