Title of article
Bridging the marketing theory–practice gap with marketing engineering
Author/Authors
Gary L. Lilien، نويسنده , , Arvind Rangaswamy، نويسنده , , Gerrit H. van Bruggen، نويسنده , , Berend Wierenga، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
11
From page
111
To page
121
Keywords
Marketing theory– practice , Marketing engineering , decision support
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154611
Link To Document