مرکز منطقه ای اطلاع رساني علوم و فناوري - German approaches to business-to-business marketing theory: origins and structure

Title of article :

German approaches to business-to-business marketing theory: origins and structure

Author/Authors :

Michael Kleinaltenkamp، نويسنده , , Frank Jacob، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

149

To page :

155

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154615

Link To Document :