Title of article
Positioning options for achieving brand association: a psychological categorization framework
Author/Authors
Girish Punj، نويسنده , , Junyean Moon، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
9
From page
275
To page
283
Keywords
Categorization , Product positioning , Brand association , Competitive positioning , Positioning strategy , Competitive strategy
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154626
Link To Document