مرکز منطقه ای اطلاع رساني علوم و فناوري - Positioning options for achieving brand association: a psychological categorization framework

Title of article :

Positioning options for achieving brand association: a psychological categorization framework

Author/Authors :

Girish Punj، نويسنده , , Junyean Moon، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

275

To page :

283

Keywords :

Categorization , Product positioning , Brand association , Competitive positioning , Positioning strategy , Competitive strategy

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154626

Link To Document :