Title of article
Buying decision approaches of organizational buyers and users
Author/Authors
Junyean Moon، نويسنده , , Surinder Tikoo، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
7
From page
293
To page
299
Keywords
Organizational buying behavior , Buyclass framework , Buying decision approach , Buying center
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154628
Link To Document