مرکز منطقه ای اطلاع رساني علوم و فناوري - Estimating marketing persistence on sales of consumer durables in China

Title of article :

Estimating marketing persistence on sales of consumer durables in China

Author/Authors :

Ming Ouyang، نويسنده , , Dongsheng Zhou، نويسنده , , Nan Zhou، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

337

To page :

342

Keywords :

Marketing persistence , Time series method , sales , Advertising , China

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154632

Link To Document :