مرکز منطقه ای اطلاع رساني علوم و فناوري - Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity

Title of article :

Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity

Author/Authors :

Alan J. Bush، نويسنده , , Denise Smart، نويسنده , , Ernest L. Nichols Jr.، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

343

To page :

347

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154633

Link To Document :