Title of article
Marketing productivity: issues and analysis
Author/Authors
Jagdish N. Sheth، نويسنده , , Rajendra S. Sisodia، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
14
From page
349
To page
362
Keywords
productivity , Marketing , effectiveness , shareholder value , Efficiency
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154634
Link To Document