• Title of article

    Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

  • Author/Authors

    Neil A. Morgan، نويسنده , , Bruce H. Clark، نويسنده , , Rich Gooner، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2002
  • Pages
    13
  • From page
    363
  • To page
    375
  • Keywords
    effectiveness , Efficiency , Marketing performance assessment
  • Journal title
    Journal of Business Research
  • Serial Year
    2002
  • Journal title
    Journal of Business Research
  • Record number

    154635

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154635