مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

Title of article :

Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

Author/Authors :

Neil A. Morgan، نويسنده , , Bruce H. Clark، نويسنده , , Rich Gooner، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

363

To page :

375

Keywords :

effectiveness , Efficiency , Marketing performance assessment

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154635

Link To Document :