مرکز منطقه ای اطلاع رساني علوم و فناوري - Using key informant insights as a foundation for e-retailing theory development

Title of article :

Using key informant insights as a foundation for e-retailing theory development

Author/Authors :

Deborah L. Cowles، نويسنده , , Pamela Kiecker، نويسنده , , Michael W. Little، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

629

To page :

636

Keywords :

Internet marketing , e-retailing , Electronic commerce , Key informant

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154661

Link To Document :