Title of article :
Realizing the social and commercial potential of interactive technologies
Author/Authors :
Norbert Mundorf، نويسنده , , Jennings Bryant، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Keywords :
Internet , Social Effects , Entertainment , Interactivity
Journal title :
Journal of Business Research
Journal title :
Journal of Business Research