Title of article

Emerging macromarketing concepts: from Socrates to Alfred Marshall

Author/Authors

Donald F. Dixon، نويسنده ,

Issue Information

ماهنامه با شماره پیاپی سال 2002

Pages

9

From page

737

To page

745

Keywords

Macromarketing , Marketing thought , Marketing history

Journal title

Journal of Business Research

Serial Year

2002

Journal title

Journal of Business Research

Record number

154672