مرکز منطقه ای اطلاع رساني علوم و فناوري - Globalization and trends in international marketing research in Asia

Title of article :

Globalization and trends in international marketing research in Asia

Author/Authors :

Thomas Tsu Wee Tan، نويسنده , , Tan Jee Lui، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

799

To page :

804

Keywords :

International marketing research , Asian marketing research , Consumer behaviour , GLOBALIZATION

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154679

Link To Document :