Title of article :
Cultural values and important possessions: a cross-cultural analysis
Author/Authors :
John Watson، نويسنده , , Steven Lysonski، نويسنده , , Tamara Gillan، نويسنده , , Leslie Raymore، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
9
From page :
923
To page :
931
Keywords :
Advertising standardisation , Cross-cultural , Values , Marketing and Culture , globalisation , International advertising
Journal title :
Journal of Business Research
Serial Year :
2002
Journal title :
Journal of Business Research
Record number :
154694
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154694
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