Title of article
Cultural values and important possessions: a cross-cultural analysis
Author/Authors
John Watson، نويسنده , , Steven Lysonski، نويسنده , , Tamara Gillan، نويسنده , , Leslie Raymore، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
9
From page
923
To page
931
Keywords
Advertising standardisation , Cross-cultural , Values , Marketing and Culture , globalisation , International advertising
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154694
Link To Document