Title of article
Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit
Author/Authors
Rockney G. Walters، نويسنده , , Maqbul Jamil، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
13
From page
17
To page
29
Keywords
Shopping basket profit , Retail price promotions , Shopping trip types
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154704
Link To Document