• Title of article

    Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit

  • Author/Authors

    Rockney G. Walters، نويسنده , , Maqbul Jamil، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    13
  • From page
    17
  • To page
    29
  • Keywords
    Shopping basket profit , Retail price promotions , Shopping trip types
  • Journal title
    Journal of Business Research
  • Serial Year
    2003
  • Journal title
    Journal of Business Research
  • Record number

    154704