مرکز منطقه ای اطلاع رساني علوم و فناوري - Discovery and communication of important marketing findings: Evidence and proposals

Title of article :

Discovery and communication of important marketing findings: Evidence and proposals

Author/Authors :

J. Scott Armstrong، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

To page :

Keywords :

Competing hypotheses , Replication , Peer review , Principles , validity , Surprising findings

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154708

Link To Document :