مرکز منطقه ای اطلاع رساني علوم و فناوري - The value of surprising findings for research on marketing

Title of article :

The value of surprising findings for research on marketing

Author/Authors :

J. Scott Armstrong، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

To page :

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154711

Link To Document :