مرکز منطقه ای اطلاع رساني علوم و فناوري - Strengthening outcomes of retailer–consumer relationships: The dual impact of relationship marketing tactics and consumer personality

Title of article :

Strengthening outcomes of retailer–consumer relationships: The dual impact of relationship marketing tactics and consumer personality

Author/Authors :

Gaby Odekerken-Schr?der، نويسنده , , Kristof De Wulf، نويسنده , , Patrick Schumacher، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

177

To page :

190

Keywords :

Consumer relationship proneness , relationship marketing , Customer retention orientation , LISREL

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154722

Link To Document :