Title of article :
The moderating effect of selling situation on the adaptive selling strategy–selling effectiveness relationship
Author/Authors :
Stephen S. Porter، نويسنده , , Joshua L. Wiener، نويسنده , , Gary L. Frankwick، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2003
Pages :
7
From page :
275
To page :
281
Keywords :
Selling strategy , Adaptive selling strategy , Selling situation , Sales performance
Journal title :
Journal of Business Research
Serial Year :
2003
Journal title :
Journal of Business Research
Record number :
154731
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154731
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