The “top-of-the-line” influence on the buyer–seller relationship

Casey L. Donoho، نويسنده ,

ماهنامه با شماره پیاپی سال 2003

7

303

309

Assimilation contrast theory , Price sensitivity , Selling techniques , Product line selling , Buyer– seller relationships , Anchoring and adjustment heuristics , Top-of-the-line (TOTL) influence strategy

Journal of Business Research

2003

Journal of Business Research

154734