Title of article
The “top-of-the-line” influence on the buyer–seller relationship
Author/Authors
Casey L. Donoho، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
7
From page
303
To page
309
Keywords
Assimilation contrast theory , Price sensitivity , Selling techniques , Product line selling , Buyer– seller relationships , Anchoring and adjustment heuristics , Top-of-the-line (TOTL) influence strategy
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154734
Link To Document