مرکز منطقه ای اطلاع رساني علوم و فناوري - Using invoice price information to frame advertised offers

Title of article :

Using invoice price information to frame advertised offers

Author/Authors :

William O. Bearden، نويسنده , , Jay P. Carlson، نويسنده , , David M. Hardesty، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

355

To page :

366

Keywords :

Perceived quality , Framing effects , Invoice prices , Reference prices , fairness

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154739

Link To Document :