Title of article

Sequential brand extensions and brand choice behavior

Author/Authors

Vanitha Swaminathan، نويسنده ,

Issue Information

ماهنامه با شماره پیاپی سال 2003

Pages

12

From page

431

To page

442

Keywords

Brand extensions , Brand equity , Branding strategy , Sequential brand extensions

Journal title

Journal of Business Research

Serial Year

2003

Journal title

Journal of Business Research

Record number

154746