مرکز منطقه ای اطلاع رساني علوم و فناوري - The integration and testing of the Janus-Headed Model within marketing

Title of article :

The integration and testing of the Janus-Headed Model within marketing

Author/Authors :

Connie Rae Bateman، نويسنده , , John Paul Fraedrich، نويسنده , , Rajesh Iyer، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

587

To page :

596

Keywords :

Janus-Headed Model , Ethical decisions , Reasoning

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154761

Link To Document :