مرکز منطقه ای اطلاع رساني علوم و فناوري - The shielding effects of brand image against lower quality countries-of-origin in global manufacturing

Title of article :

The shielding effects of brand image against lower quality countries-of-origin in global manufacturing

Author/Authors :

Myung-Soo Jo، نويسنده , , Kent Nakamoto، نويسنده , , James E. Nelson، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

637

To page :

646

Keywords :

Country-of-origin , Protective effects of brand image , Global manufacturing , Accessibility– diagnosticity and information integration

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154765

Link To Document :