• Title of article

    Review of Gordon C. Bruner II, Karen E. James and Paul J. Hensel: Marketing Scales Handbook—Volume 3, American Marketing Association, Chicago, 2001, 1651 pages, US$190

  • Author/Authors

    Stephanie Noble، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    2
  • From page
    688
  • To page
    689
  • Journal title
    Journal of Business Research
  • Serial Year
    2003
  • Journal title
    Journal of Business Research
  • Record number

    154771