Title of article
Norms and power in marketing relationships: Alternative theories and empirical evidence
Author/Authors
Pierre Berthon، نويسنده , , Leyland F. Pitt، نويسنده , , Michael T. Ewing، نويسنده , , Gunnar Bakkeland، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
11
From page
699
To page
709
Keywords
Transaction Cost Analysis , Marketing relationships , Relationship norms
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154773
Link To Document