Title of article
AOL Time Warner, Terra Lycos, Vivendi, and the transformation of marketing
Author/Authors
Donald N. Thompson، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
6
From page
861
To page
866
Keywords
AOL , Time Warner , Keiretsu , Pointcasting , Marketing
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154790
Link To Document