مرکز منطقه ای اطلاع رساني علوم و فناوري - Strategic channel activity preannouncements: An exploratory investigation of antecedent effects

Title of article :

Strategic channel activity preannouncements: An exploratory investigation of antecedent effects

Author/Authors :

Kim Schatzel، نويسنده , , Cornelia Droge، نويسنده , , Roger Calantone، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

923

To page :

933

Keywords :

Preannouncement , Strategic channel communication , Firm reputation , Supplier– buyer channel arrangements , Environmental hostility

Journal title :

Journal of Business Research

Serial Year :

2003

Journal title :

Journal of Business Research

Record number :

154797

Link To Document :